Supply chainbased sustainability marketing
Marketing and branding have shifted into a solutions-oriented era, in which they are empowering consumers to make the world a better place through the products they buy. This workshop will offer a behind-the-scenes look at how some leading brands are doing this.
Confirmed speakers:
Robert Jan Dekker, CEO Dekker Hout, Chairman Forest Stewardship Council
MIchiel Leijnse, Global Brand Manager Lipton